In the Right Light: How We Photograph Architecture and Design
Designed + Built by - Thomas Buckborough & Associates
When you’re planning a professional photo or video shoot, a few key questions always come up:
Should we use natural light or artificial light?
What time of day will make this project look its best?
How much does lighting really change the way our work is captured?
Lighting isn’t just technical—it’s what gives a space its personality in an image. Here’s how I approach it.
Natural Light in Architecture and Interiors
Natural light is the foundation of most shoots. It feels authentic and brings out texture and depth in materials.
Best conditions:
Early mornings and late afternoons for soft, warm light
Overcast days for even, diffused illumination
Homes and commercial spaces with large windows and open layouts
The catch: light moves fast, weather can change, and window placement makes a big difference. That’s why I always plan around floor plans, sun angles, and scouting visits before the shoot.
Using Artificial Light
Artificial light gives me control when natural light isn’t enough. With strobes, continuous lights, or even existing fixtures, I can shape a scene exactly how it needs to look.
When I use it:
Midday or cloudy conditions
Highlighting craftsmanship and textures
Hospitality and retail spaces where mood matters
Twilight and nighttime exteriors
It takes setup and skill, but the payoff is consistency and precision. Done right, it blends seamlessly with natural light.
Natural vs. Artificial Light: The Essentials
Natural Light → Authentic, soft, cost-effective, but dependent on time and weather.
Artificial Light → Controlled, consistent, usable anytime, but requires equipment and experience.
Most projects benefit from a blend of both—natural for atmosphere, artificial for balance and detail.
How Lighting Shapes the Story
Lighting sets the tone for how your audience experiences your work:
Golden Hour – warm and inviting
Blue Hour – modern and moody
Overcast – soft and editorial
Bright Daylight – crisp and architectural
Night with added light – dramatic and luxurious
Choosing the right mood is part of the storytelling process, and it’s something I guide every client through.
Final Thoughts
Lighting isn’t an afterthought—it’s the difference between a space looking ordinary or unforgettable. At Born Imagery, I plan every shoot around light, blending natural and artificial to create images that feel authentic, polished, and true to the design.
If you’ve got a project coming up, let’s talk. Together we’ll capture it in the best light possible.
